Pretty much just riffing, trying out some different ideas. Some I like and think have promise, and others I’m lukewarm about. But it’s good to get those ideas out. Sometimes looking at them gives you an idea on how to improve them, sometimes the client will make a suggestion that takes it in a whole other direction.
In more or less descending order of how much I like the idea. I’m sure more ideas are forthcoming. Still some doodles in my sketchpad that I haven’t even explored yet.