Wednesday 20 February 2013

Signage: S. A. Armstrong Ltd.

Going through some old photos yesterday I came across this one I took while wandering around in Toronto 15 years ago with my pal Cindy. The lettering looked somewhat dated, from a by-gone era. Not that I thought that was a bad thing of course. I liked it enough to take a photo of it after all. Some imperfections to it, but to me that adds to the charm of it .

Looked up the company, and while they are still a going concern, they’ve ditched the quaint lettering for something more modern. Read: blander.

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