Wednesday 27 April 2011

Signage: Bertolli

I guess technically this doesn’t really qualify as signage per se, but, what the hell. Wasn’t sure what else to qualify it as.

I found it lying on someone’s lawn. I think it may have been made as a ramp. Constructed from scraps of wood, it looks like one of the sources was a wooden box that would have held bottles or jugs or cans of Bertolli olive oil. Or, Bertolli Olio Puro D’Oliva.
Imagine if we were still lucky enough to get our goods in sturdy wooden boxes, useful for so many things and recyclable into so many other things, painted with beautiful lettering like this.

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