Logo – Funguy Ambigram

I’ve done one other ambigram, for Snug. I’ve had the idea for this in a sketchbook for ages, but only last night did I take a break from doing something else, and give it a shot. I suspect I will do this again, maybe even a few times, in a few different lettering styles. But I think it’s worth showing process.

Bibliophilia: Wordplay: The Philosophy, Art, and Science of Ambigrams – John Langdon

Wordplay: The Philosophy, Art, and Science of Ambigrams – John Langdon

Having tried my hand at an ambigram or two, (albeit at a far more amateurish level than Mr. Langdon is capable of) his work is hugely inspiring.

Logo – Snug Ambigram

Back in ’97 I was working on a typeface design and played around with some of the letters to come up with this ambigram for the late, lamented Snug Industries. It’s not exactly up to the standards of John Langdon, but it was a fun little thing to do.