An illuminating look at how we make snap judgments about things – and how they’re often better decisions than ones made with a lot of reflection and input and analysis. In this age of information overload, we often make better decisions with snap judgments than we do with volumes of analysis. We have come to confuse information with understanding. There are dangers in over-analyzing. Decisions made very quickly can be every bit as good as decisions made cautiously and deliberately. To trust our instincts more and that first impressions can be educated and controlled. Truly successful decision making relies on a balance between deliberate and instinctive thinking.
It all dovetails nicely with my interest in Col. John Boyd’s O.O.D.A. (Observe•Orient•Decide•Act) Loop,
which boiled down to a far too imprecise nugget, is the ability to
parse dynamic situations into split seconds, and react so that you
overwhelm your opposition. And it also ties in with another book I highly recommend – The Gift of Fear by Gavin DeBecker – which deals a lot with trusting gut instincts, and listening to that ineffable “little voice in the back of your head.”
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